direct hit

‘Barcode’ is a series of works provoked by the methods and algorithms employed by various corporations to track footprints through cyberspace and analyse this accumulation of personal information [often freely given by the subject themselves] to assemble a specific profile, ostensibly to refine targeted marketing. If generated by a retail corporation, this may offer more or less meretricious commercial rewards; in the hands of those controlling state apparatus and financial interests, the consequences may be far less benevolent. These are ‘Cassandra’ paintings, railing against the development of a social system where each individual is reduced to a consumer unit, or worse, a saleable commodity; assigned a value with no more dignity than any other off the shelf product; reduced to a de-personalised barcode.”

oil on canvas black frame

63cm x 93cm

2020

Glenn Ibbitson

Target: Direct Hit

£1,750

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